This simulated environment allows the respondent to drive up to a quick-serve restaurant, enter, assess the menu choice and prices and make their purchase decision. Visualizer allows us the ability to change, add or delete the POP materials and adjust the menu selections and/or prices - then to measure and understand how these variations effect the ultimate purchase behavior.

 
 
 
(A)
(B)
(C)
(A) Represents the realistic view the customer experiences when approaching the restaurant enterance.
(B) Represents customizable overhead displays the customer see's while approaching the in-store ordering area (these displays can be added, deleted or modified to measure how different variables effect shopping behavior).
(C) The shopper is at the ordering area and will make purchase decisions while facing a realistic menu-board that contains products, prices, combination deals, beverages, etc.
ALL INFORMATION CAN BE RECORDED AND ANALYZED TO YOUR SPECIFICATIONS!
 
P: +44 1962 842 211   ·   F: +44 1962 840 486
Email: enquiries@visualizer-research.com