What Can You Expect From Visualizer?

Unique Technology - We employ state-of-the-art multimedia equipment and software to provide the most "real" experience to the respondents/shoppers. Our technical team is constantly assessing additional innovations that can enhance quality and/or reduce costs.

Research Focus - While the technology is impressive and exciting, we never lose sight of our primary goal - to provide insightful research for our clients. We put as much or more effort into the research design, questionnaire development and analysis of results as we do in creating the visual environment.

Experienced Multi-Disciplined Account Service Teams - Visualizer Account Teams are composed of experts in filming, software, graphic design, project management as well as both retail and consumer research.

Multi-Variable Testing Capabilities - With our unique methodology, we make not only feasible but desirable to expand your test options to not be forced to choose only between "A" or "B", when "C" and "D" might offer better solutions or ROI. Adding alternative test scenarios need no longer be a major concern.

Quick Turnaround - Studies that previously took months to complete can now be accomplished in weeks. Once filming is complete, "scenario-creation" can be accomplished in days and interviewing completed in one weekend - even with multi-site locations.

Cost Effective - Visualizer studies are frequently less costly than other testing methods. These cost benefits can be quite significant when only Level 1 scenarios are required and/or an appropriate environment has already been filmed and can be re-used for the current testing needs.

Testing Can Be Done Anywhere In The U.S - Since Visualizer environments are "transportable", we can conduct the consumer interviewing phase virtually anywhere you wish across the country. We maintain regular Visualizer sites in 20 markets (see map below) but can set up additional sites in many additional markets, as the study requirements dictate.

Visualizer Key Testing Sites:

Visualizer is part of a nationwide network of facilities dedicated to data collection that is accurate and timely. Through the use of computer technology we are able to turn streaming multimedia into a life-like reality. Having access to many facilities will help keep any project geographically balanced, maintain project integrity, and most importantly, ensure reliable results.